Attribution Campaign Planner

Off-Amazon traffic drives over 40 percent of Amazon sales for many brands, but most sellers send it untagged and have no idea what works. Amazon Attribution gives the visibility, but only with the right tag taxonomy. This skill plans it.

When to use this

• The brand is sending external traffic (social, email, influencer, paid) and cannot tell which source converts.
• Influencers ask for an attribution link and the seller has nothing structured.
• The brand qualifies for Amazon Attribution and has not enrolled.
• Bonus: brands eligible for a Brand Referral Bonus on attributed sales (typically 5-10% depending on category).

The framework. The Tag Taxonomy

Every attribution link is one combination of: source channel, campaign, content, audience. Build the taxonomy first, then tag every link from it. Consistency is the whole game.