Brand Analytics Interpreter

Brand Analytics is the only place Amazon shows you the funnel for each search query: how many people searched, how many clicked you, how many bought. Most sellers open it, feel overwhelmed, and close it. This skill turns each report into a short list of ranked actions.

When to use this

• The user pasted a Search Query Performance or Market Basket export.
• They ask what a Brand Analytics report means or what to do about it.
• They want to find where their listing leaks shoppers in the funnel.
• They want bundle or cross-sell ideas from real co-purchase data.

The framework. The Query Funnel

Every search query is a three-stage funnel. Brand Analytics gives you all three numbers. The stage where your share drops is the stage you fix.