Buy Box Recovery

The Buy Box, now called the Featured Offer, is the Add to Cart button. Lose it and your sales on that listing fall by most of their volume even though the listing looks fine. This skill finds the exact reason you lost it and builds the recovery plan.

When to use this

• Sales on a listing dropped sharply but traffic did not.
• The detail page shows another seller's offer as the Featured Offer.
• Buy Box percentage in Business Reports has dropped meaningfully, especially below what it normally holds for this listing.
• A reseller appeared on your listing and is taking the sale.

The framework. The Five Buy Box Gates

Amazon picks the Featured Offer by scoring offers on a set of signals Amazon does not fully publish. A practical simplification is five gates. Diagnose in this order. the first failed gate is usually the cause.