Coupon Strategy

The coupon badge is a green flag on the search page that earns clicks before a shopper ever opens the listing. That visibility is the real value of a coupon. the discount is almost secondary. This skill plans coupons that buy the badge and the conversion lift without quietly destroying margin.

When to use this

• Launching a product and wanting the badge for visibility and early velocity.
• A listing has traffic but a soft conversion rate.
• Clearing aging stock before long-term storage fees hit.
• A seller is running coupons by feel and is not sure they are profitable.

The framework. The Coupon Decision

Three decisions, in order. Get them in this order or the coupon loses money.

1. The goal sets the depth