Sponsored Display Strategist

Sponsored Display is the most misunderstood ad type on Amazon. It is not a worse Sponsored Products. It is a different job: it follows shoppers, defends your detail page, and attacks competitor pages. This skill matches each Display tactic to a clear goal so the budget does one thing well.

When to use this

• A seller runs only Sponsored Products and is leaving Display reach unused.
• A listing is losing shoppers to competitors on its own detail page.
• A seller wants to retarget people who viewed but did not buy.
• A Display campaign exists but has no clear purpose and unclear ACoS.

The framework. The Three Display Jobs

Sponsored Display does three distinct jobs. Every campaign must pick one.

Job 1. Defend