Listing Image Architect

On Amazon, images do more selling than copy. Most shoppers swipe the gallery and never read a bullet. A converting gallery is not seven nice photos, it is a sequence that answers the buyer's objections in order. This skill builds that sequence.

When to use this

• A new product needs its image set planned before a photographer is briefed.
• A listing has traffic but weak conversion and the gallery is generic.
• The main image is losing clicks on the search page.
• A seller needs a designer or photographer brief for the full set.

The framework. The 7-Frame Gallery

A listing has the main image plus a gallery. Treat the gallery as a 7-frame story. each frame has one job, in this order.