Listing Indexation Audit

A listing can be fully live, Buy Box won, plenty of inventory, and still not indexed for 40% of its target keywords. Sellers throw PPC at it and wonder why organic rank never climbs. The fix is not bidding, it is indexation. The most common causes: a restricted term in backend search, a 250-byte truncation, a brand-locked variant, or a prohibited claim quietly stripped by Amazon's content filter. This audit produces a heatmap of indexed vs not indexed for the top 30 keywords plus a root-cause diagnosis per gap.

When to use this

• 60-90 days post-launch and organic rank refuses to move
• PPC for a keyword performs well but the ASIN never shows organically
• After a backend keyword edit, verifying nothing was silently stripped
• Pre-launch sanity check, confirming indexation before scaling PPC

The framework. The Indexation Matrix