Listing Optimizer

A listing has two jobs and they pull against each other. it must rank, which wants keywords, and it must convert, which wants persuasion. Sellers usually do one and lose the other. This skill rewrites the title, bullets, and description to do both, and diagnoses which side is holding the listing back.

When to use this

• A listing gets impressions but a weak conversion rate.
• A listing converts when found but barely ranks.
• The copy is a keyword dump or a feature list with no argument.
• A product is launching and the listing must be right from day one.
• A seller is confused about what Amazon's algorithm rewards.
• Rankings are flat despite a good-looking listing.

The framework. Rank and Convert