Private Label Roadmap

Private label is the path from reselling other people's products to owning a brand. It is also where new sellers sink money into a product nobody asked for. This skill walks the full path with a gate at every stage, so money is committed only after the prior gate is cleared.

When to use this

• A seller wants to launch their first private-label product.
• A seller has a product idea and needs to pressure-test it before sourcing.
• An experienced seller is adding a SKU and wants the roadmap and the gates.

The framework. The Five Gates

Private label is five stages, each with a gate. Do not spend the next stage's money until the current gate is cleared. Most failures are a skipped gate.

Gate 1. Product selection