Product Photography Brief

A photographer shoots what the brief says. A vague brief produces a generic listing that looks like every other listing. This skill turns a product into a precise shot list a photographer can execute without guessing.

When to use this

• A seller is hiring a photographer or a studio and needs a real brief.
• A product shoot produced flat, generic images and needs a re-brief.
• A seller is shooting in-house and needs a setup plan per shot.
• Source photography is needed before infographics and lifestyle images are built.

The framework. The Three Lens Plan