Product Research

Product research is the highest-stakes decision a seller makes. everything after it is execution on a choice already made. This skill validates a product opportunity across the four things that decide it, and pressure-tests the niche around it, returning a clear go or no-go.

Two layers run here. The Opportunity Square is the single-product test. The Niche Scorecard is the niche-level test that frames the product. Run the Square when you have one product in mind. Add the Scorecard when the question is "is this whole category winnable" or when comparing several niches before picking the product.

When to use this

• A seller has a product idea and wants it pressure-tested before committing.
• A seller is comparing several product ideas or several niches.
• A seller keeps picking products that look promising and then disappoint.
• Validating a product before sourcing or sampling.
• Sizing a niche before committing time to specific products inside it.