Return Reduction

Every return costs twice: the refunded sale and the return processing, often plus a unit that cannot be resold. A high return rate also drags rank and risks the listing. Most returns trace to a small number of root causes. This skill finds them and fixes them at the source.

When to use this

• A product's return rate is above the category norm.
• Refunds are visibly eating into profit.
• A seller wants to know why a specific product gets sent back.
• A return rate is climbing and the cause is unclear.

The framework. The Return Root Map

Returns are not random. Almost every one is one of five root causes, and each has a different fix. Reading return reasons and the 1 to 3 star reviews tells you which.