Review Analyzer

Reviews are the cheapest market research on Amazon and the most ignored. They contain the product roadmap, the listing fixes, and the exact words that convert. This skill mines a set of reviews and turns them into action, on your product or a competitor's.

When to use this

• A seller wants to know what to fix on their product or listing.
• Analyzing competitor reviews to find openings (see amz-competitor-analysis).
• A product has mixed ratings and the seller needs the pattern, not anecdotes.
• Writing or rewriting copy and needing the customer's own language.

The framework. The Four Extractions

Read every review for four things. Each feeds a different decision.

1. Complaints (the negative reviews)