Search Term Report Miner

A Search Term Report from a mature account is 50,000+ rows. Sellers download it, open Excel, scroll for 20 minutes, find 4 negatives, give up. Meanwhile real money leaks: terms with 30+ clicks and 0 orders, exact-match converters stuck in broad campaigns, and dead clusters that drain $200/day. This skill carves the file into 4 surgical buckets and outputs a Bulk Operations upload ready to submit.

When to use this

• Monthly PPC review and you want a clean negative sweep
• Account spending $3K+/month on PPC with ACoS drift
• New product 60 days post-launch ready for the first harvest pass
• Pre-Q4 cleanup. Push wasted spend out before peak

The framework. The Four Buckets