Stockout Recovery Plan

You stocked out. Three days dark, ranking gone. PPC bid suggestions look insane. Most sellers either burn $400/day trying to claw back with no plan, or they do nothing and watch BSR collapse for 60-90 days. There is a real playbook. Execute it day-by-day and BSR returns to within 80% of pre-stockout inside 21 days. Skip it and you are looking at a quarter of lost momentum.

When to use this

• Inventory just arrived after a 3+ day stockout
• BSR has dropped 40%+ from pre-stockout baseline
• A new variation launched after the parent stocked out
• A SKU recovered units from FBA hold and is back live

The framework. The 30-Day Recovery Curve

The recovery has 4 phases. Each phase has a specific PPC posture, traffic source, and check-in metric.