Storefront Designer

The Amazon Brand Store is a free, multi-page brand site inside Amazon. Most brands build one, never send traffic to it, and forget it. A Store earns its keep only when it is designed as a destination and fed with traffic. This skill plans both.

When to use this

• A brand is building its first Amazon Store.
• A Store exists but gets no traffic and produces no sales.
• A brand wants a landing page for Sponsored Brands ads.
• A catalog has grown and the Store no longer reflects it.

The framework. The Store as a Destination

A Store has one job: take a shopper who is interested in the brand and move them across the catalog. Design it in three layers.

Layer 1. The home page