Subscribe and Save Strategist

Subscribe and Save turns a one-time buyer into a recurring revenue stream. For the right product it is the most valuable program on Amazon, because a subscriber's lifetime value dwarfs a single sale. This skill decides if a product fits and builds the plan to grow and hold subscribers.

When to use this

• A seller has a consumable product and is not using Subscribe and Save.
• A product has a real repeat-purchase rate (see amz-brand-analytics).
• A seller wants recurring revenue and predictable demand.
• Subscribe and Save is on but the subscriber base is not growing.

The framework. The Subscriber Flywheel

Three turns that compound: Fit, Fund, Flywheel. Qualify the product, set the discount that pays back over a subscriber lifetime, then convert and hold so the base grows on its own momentum.