Trending Products

A trend can build a business or bury one. Catch it early and ride it. catch it late and you receive your inventory the week demand collapses. This skill judges where a trend sits in its curve and whether a seller can still enter and profit.

When to use this

• A seller sees a product taking off and wonders whether to jump in.
• Deciding if something is a durable trend or a short fad.
• Timing an entry into a rising category.
• A seller keeps arriving late to trends and getting stuck with stock.

The framework. The Trend Curve

Every trend moves through four phases. The only question that matters is which phase it is in now, because the seller's lead time, sourcing plus freight plus FBA check-in, decides when their inventory actually arrives.