Wholesale Sourcing

Wholesale on Amazon means buying established branded products from authorized suppliers and reselling them. It skips product development, but it has its own trap: most wholesale products, by the time you find them, are already a crowded, low-margin fight. This skill finds the wholesale deals that actually pay.

When to use this

• A seller wants to start or grow a wholesale (reselling) business on Amazon.
• A seller has a supplier offer and needs to know if it is a good deal.
• A seller keeps finding wholesale products that turn out unprofitable.
• Preparing to approach brands and distributors.

The framework. The Wholesale Deal Test

A wholesale product is worth pursuing only when it clears five gates. The first two are pass-or-fail.