marketing-site-architecture
Installation
SKILL.md
marketing-site-architecture
This skill is the whole-site layer. It decides WHICH pages exist, what job each does, and how they hold together as one brand and one search strategy. It does not design sections (a layout skill owns that), direct motion (a motion skill owns that), or sequence persuasion within a page (a conversion skill owns that). It owns the map.
Sites fail at the site level before any page fails: pages accumulate one request at a time, subpages either clone the home page or abandon it, and SEO pages ship as doorway junk that embarrasses the brand.
Hard rules
- Home is the source of truth. Every subpage riffs off the home page's system (tokens, type, nav, personality). No page redesigns the brand.
- One job, one primary query per page. A page serving two intents loses both. If a page needs two jobs, it is two pages.
- Pages earn their existence. A page ships when people search for it, sales needs it, or the journey breaks without it. Never "we should probably have one".
- Temperature before design. Assign page temperature (T1 to T5, references/riff-system.md) before any section work. Temperature sets the design energy budget.
- Nav stays small. 5 to 7 top-level items no matter how many pages exist. Depth lives in footers, hub pages, and contextual links.
- No orphans. Every page belongs to a cluster with a hub and is reachable within 3 clicks of home.
- Programmatic pages pass the same gates. Template plus unique data is legitimate. If two pages would answer the same query with the same content, they are one page.
- Honest SEO only. Structured data describes what is visibly on the page. Comparisons acknowledge competitor strengths. No fake urgency, no doorway near-duplicates.
- Structure and labels before navigation. Decide the scheme and the words on the groups first; the nav is the UI that exposes them. Every top-level label names its source in the visitor's vocabulary (queries, search logs, sales and support language), never stakeholder preference alone. references/information-architecture.md.