Skill: market-research

Purpose

Market research fails when a confident story outruns the evidence: a landing page becomes "what competitors do", a review thread becomes "users want", a synthetic respondent becomes a customer, or a single example becomes a market pattern. This skill turns that work into a traceable evidence synthesis: claims are typed, sources are dated, confidence is graded, and the answer separates observed behavior from inference and recommendation.

Use it to produce a market note, competitive scan, UX-pattern survey, customer-needs synthesis, TAM/SAM/SOM estimate, positioning map, review analysis, or synthetic-research caveat. The output may inform a decision, but it does not make the decision by itself.

Rules

1. Frame the decision before collecting sources