Brand Social Launch Pack

Core Workflow

1. Identify the launch object, audience, primary CTA, proof asset, channels, launch window, owner, review requirements, and non-goals.
2. Build a message hierarchy: one-line promise, buyer or reader problem, proof, CTA, secondary resource, and objection or trust notes.
3. Plan owned-profile updates only when they support the launch. Keep the main profile link focused on the highest-priority conversion path.
4. Create the launch package: hero post, image or video asset brief, pinned or featured content, reply/comment follow-up, article or long-form post, and platform-specific caption variants.
5. Use owned-social-profile-audit for profile visibility and link checks, social-asset-production for visual assets, and ai-video-prompt-pack for AI-generated video prompt packs when those tasks are in scope.
6. Add a publish checklist, verification plan, and post-launch follow-up queue.

Package Patterns