Content SEO Strategy

Core Workflow

1. Identify audience, search intent, business goal, funnel stage, topical authority, and conversion path.
2. Prioritize helpful, original, people-first content that satisfies user needs and supports a real business outcome.
3. Build topic clusters around problems, use cases, comparisons, alternatives, proof, and decision support.
4. Write content briefs with query intent, audience, angle, outline, evidence, internal links, CTA, and success metric.
5. Optimize for crawlability and clarity: titles, headings, URLs, structured content, internal links, image alt text, and page experience.
6. Measure impressions, clicks, rankings, engagement, assisted conversions, lead quality, and content decay.

Freshness Rule

For SEO-specific advice, verify current Google Search Central documentation or official Google Search Central blog updates when the user asks for "latest", algorithm-sensitive guidance, AI search visibility, indexing, structured data, or recovery from traffic drops. Avoid presenting third-party SEO speculation as fact.

Content Standards