Creator Offer Ladder

Core Workflow

1. Identify audience segment, creator promise, trust assets, current offers, channels, capacity, constraints, and business goal.
2. Map free, entry, core, premium, recurring, affiliate, sponsor, and community offers where they fit the audience and creator capacity.
3. Define the job of each offer: audience growth, trust building, conversion, retention, expansion, or sponsor proof.
4. Check handoffs between content, email, community, product, membership, and sponsor workflows.
5. Flag gaps, cannibalization, support burden, margin risk, and trust risk.
6. Recommend a small next offer or test before adding complexity.

Safety Rules