Funnel Analysis

Core Workflow

1. Identify funnel goal, start/end events, ordered steps, user/account grain, time window, and segments.
2. Define conversion, drop-off, re-entry, timeout, deduplication, and exclusion rules.
3. Check instrumentation quality and whether each step is observable.
4. Compare segments and time periods without assuming causality.
5. Identify biggest drop-offs, confidence, and likely follow-up questions.
6. Recommend experiments, UX checks, or instrumentation fixes.

Safety Rules

• Do not invent event names, volumes, conversion rates, or causal drivers.
• Do not recommend high-risk pricing, billing, or user-flow changes without human review.
• Flag funnels with missing or inconsistent tracking.