Growth Strategy Orchestration

Core Workflow

1. Define the business model, offer, market category, target segment, price point, sales motion, buying cycle, and growth goal.
2. Clarify the ICP and buying committee before choosing channels or tactics.
3. Map the funnel from audience to revenue: awareness, demand capture, conversion, sales process, onboarding, expansion, retention, and advocacy.
4. Select the smallest useful set of specialized skills for the work.
5. Set outcome metrics, leading indicators, owner, cadence, experiment backlog, and decision rules.
6. Produce an operating plan with assumptions, dependencies, risks, and validation steps.

Cross-Skill Support