Owned Social Profile Audit

Core Workflow

1. Identify the profile owner, channel, audience, business goal, primary CTA, secondary proof link, and whether the check is public, logged-in, or owner-only.
2. Inspect the actual profile when possible. Capture visible profile fields, header/profile images, public links, pinned or featured content, tabs, follower signals, verification state, and logged-out visibility.
3. Compare the profile against the intended positioning, offer, proof, and next action. Keep the main profile link focused on the primary conversion path.
4. Audit platform fit: bio length, link behavior, pinned or featured surfaces, banner/profile crop risk, article/highlight availability, and public visibility.
5. Separate what is verified from what requires owner-side or logged-in checks.
6. Recommend profile edits, pinned content, asset changes, link hierarchy, and follow-up verification steps.

Freshness Rule