Retention Analysis

Core Workflow

1. Identify retained entity, retention event, start event, time window, cadence, and business question.
2. Define retention type: classic, rolling, return, renewal, revenue, logo, or engagement retention.
3. Specify inclusion/exclusion, churn, reactivation, censoring, and segment rules.
4. Check data quality, instrumentation, billing/source alignment, and sample size.
5. Interpret retention movement with caveats and confidence.
6. Recommend follow-up cohorts, experiments, customer research, or product changes.

Safety Rules