Social Asset Production

Core Workflow

Identify platform, placement, audience, asset purpose, dimensions, required text, brand assets, source images, distribution context, and review owner.
Verify current platform specs when exact size, crop, file type, or upload behavior matters.
Choose the right production approach: generated bitmap, deterministic image composition, editable vector, screenshot, thumbnail, or post-production edit.
Design for the smallest real use: circular profile crop, mobile feed, banner overlap, thumbnail preview, or compact article card.
Export useful variants with clear names. Prefer PNG for text/logo-heavy assets and JPG for photo-heavy feed or banner assets unless platform guidance differs.
Review legibility, crop safety, contrast, brand fit, platform constraints, accessibility, and provenance before marking the asset ready.