Apple-inspired motion graphics

Build a fresh composition from the message and supplied brand material. Aim for calm hierarchy, precise spacing, soft depth, and purposeful movement; do not import a purchased title or project and merely replace its text.

Establish the visual system

Choose one focal idea per scene: a product benefit, interaction, number, object, or short phrase. Compose the settled hero frame first.

• Use a disciplined sans-serif hierarchy with few sizes and weights.
• Favor generous margins, strong alignment, and quiet negative space.
• Build panels from editable shapes, masks, backgrounds, and merges; use restrained radius, border, blur, glow, and shadow.
• Keep the palette small. Let one accent or image carry attention against neutral space.
• Treat icons, emoji, device imagery, photography, and wallpapers as content, not decoration.

Use supplied, licensed image or sound assets when they serve the brief, but author the layout, graph, timing, and controls anew. A Loader with a finished animation is baked media, not an editable reconstruction.

Choreograph a product idea

Use motion to explain state change: enter, focus, select, expand, confirm, or resolve. Animate related elements as one system. A panel can establish first, content can follow, and a cursor or accent can complete the action. Keep entrances short enough to feel responsive and holds long enough to read.