Create and Prioritize Opportunities (Continuous Discovery Habits)

Extract opportunities (customer needs, pain points, desires) from research, organize them in an Opportunity Solution Tree, and propose a target opportunity to explore.

When to Use

• Identifying and prioritizing customer problems worth solving for an initiative
• After Create Interview Snapshots or Synthesize Snapshots
• Before generating solutions, to focus on the right problem

Input

• Primary: Interview snapshots from user-interviews/snapshots/
• Secondary: Synthesis documents from user-interviews/synthesis/
• Context: company-level-context/ (Vision, Strategy, OKR, Goals) for strategic alignment
• Minimum: 3-5 snapshots or 1 synthesis document

Output

• Format: Markdown — Location: opportunities/ (the initiative's opportunities/ directory)
• Filename: opportunities-[topic]-v[version].md (kebab-case, auto-increment; never overwrite)