Go-to-Market Strategy

Overview

A go-to-market (GTM) strategy is your plan for how you'll reach customers and generate revenue. It answers: Who's the customer? What's the message? How will you reach them? How will you sell? For solopreneurs, a sharp GTM strategy prevents wasted effort on channels or messages that don't work. This playbook builds a GTM plan that drives customer acquisition efficiently.

Step 1: Define Your Target Customer (ICP)

Before you can go to market, you need to know exactly who you're selling to. A vague target = wasted marketing spend.

ICP (Ideal Customer Profile) template:

DEMOGRAPHICS (if B2C):
  Age range, income, location, job type

FIRMOGRAPHICS (if B2B):
  Industry, company size, revenue range, location