market-research
Market Research
Overview
Market research answers the questions your gut cannot: How big is this really? Who's already here? What's coming? What do customers actually look like? This playbook gives you a repeatable system using mostly free tools. Run it before launching, and refresh quarterly.
Step 1: Define Your Research Questions First
Never open a browser without knowing what you're looking for. Write 3-5 specific questions. Everything you find must map back to one. Examples:
- How large is the addressable market for [X]?
- Who are the top 5 competitors and what are their actual weaknesses?
- What macro or industry trends will shape this space in the next 12-24 months?
- What does a typical customer in this market look like demographically and psychographically?
- What price points do existing solutions charge, and where are the gaps?
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