naming-and-domains
Naming and Domains
Overview
Your name is the first brand touchpoint and the one customers repeat most. A bad name creates friction at every stage — hard to spell, hard to find, easy to confuse with competitors. A great name is memorable, pronounceable, and available. This playbook takes you from zero to a locked-in name with a matching domain.
Phase 1: Define Naming Constraints
Before generating names, set the guardrails. This prevents wasting time on names that can't work.
Must-haves:
- Pronounceable by a stranger on first read (no silent letters, no ambiguous spellings)
- Spellable after hearing it once (no "Is it a K or a C?" moments)
- Memorable after hearing it once
- Available as a .com domain (or your chosen primary extension)
- Not trademarked by a significant competitor in your space
- Works in all the languages your customers speak (if international)
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