niche-selection
Niche Selection
Overview
You cannot outspend, outhire, or out-market a funded competitor. What you can do is out-focus them. A tight niche lets you speak the customer's exact language, dominate a small pond via word-of-mouth and SEO, charge premium prices (specialist > generalist), and build a focused marketing strategy on a lean budget. The goal: become the obvious choice for one specific group of people.
Step 1: Generate Niche Candidates (Minimum 10)
Brainstorm widely before narrowing. Use these three lenses:
From your own experience:
- What industries have you worked in or consulted for?
- What specific problems did you solve more than once?
- What do people already come to you for help with, even informally?
- What frustrations did you personally have that no tool solved well?
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