proposal-writing
Proposal Writing
Overview
A proposal is not a quote. A quote is a price list. A proposal is a persuasion document that makes the client feel confident, understood, and excited about working with you — and then makes paying feel like the obvious next step. This playbook builds proposals that win, structured around how buyers actually make decisions.
Step 1: Before You Write Anything — The Discovery Checklist
A great proposal is 80% listening and 20% writing. Before drafting, confirm you have answers to every one of these from your discovery conversation:
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