marketing

A router over the marketing guides. Each guide lives at <category>/[<group>/]<name>/GUIDE.md in this skill's folder, with its own references/ and assets/ beside it. references/name-table.md lists every final name, its path, its source and the old names that alias to it.

Steps

1. Load product context. Read docs/marketing/product-marketing.md if it exists. Guides refer to it as "the product marketing context"; if it's missing and the task depends on it, offer the product-marketing guide first.
2. Pick the guide.
   • Argument names a guide: resolve it through the name table first. An old name in the Aliases column becomes that row's final name. Use the table row with that name.
   • No argument and no task: show the tables below and ask what they're working on.
   • Otherwise: pick the row whose "Use when" fits the task. When two fit equally, ask once.
3. Follow the guide. Read <path>/GUIDE.md for the row's path and follow it as if it were the skill. Its relative links (references/..., assets/...) resolve against the guide's own folder.

When a guide hands off to another guide by name ("see cro", a Related Skills entry), that guide is the row of the same name here, resolved through steps 2 and 3.

A hand-off written as dev/references/... is a page or component build guide, not a marketing guide. The path resolves against the skills/ folder, a sibling of this skill: read skills/<path>/GUIDE.md (dev/references/pages and dev/references/components are the indexes).

Guides

Analytics and measurement