advertising-compliance
Advertising Compliance — Investment Marketing & Communications
Purpose
Ensure investment advertising and marketing communications comply with the SEC Marketing Rule, FINRA Rule 2210, and related regulatory requirements. This skill covers performance advertising constraints, testimonial and endorsement disclosures, social media supervision, third-party ratings, recordkeeping obligations, and current SEC enforcement priorities.
Layer
9 — Compliance & Regulatory Guidance
Direction
prospective
When to Use
- Reviewing or drafting marketing materials for an investment adviser or broker-dealer
- Presenting investment performance in advertisements, pitchbooks, or websites
- Evaluating whether hypothetical, backtested, or extracted performance can be shown and under what conditions
- Using client testimonials or endorsements in marketing materials
- Posting investment-related content on social media (firm accounts or associated persons' accounts)
- Incorporating third-party ratings or rankings in advertisements
- Assessing whether predecessor or portability performance can be presented
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