know-your-customer
Know Your Customer
Purpose
Guide the implementation of customer identification, due diligence, and ongoing monitoring requirements under federal and FINRA rules. This skill covers CIP, CDD, beneficial ownership, enhanced due diligence, and profile maintenance — enabling a user or agent to design compliant onboarding and customer monitoring processes.
Layer
9 — Compliance & Regulatory Guidance
Direction
prospective
When to Use
- Designing customer onboarding or account opening workflows
- Implementing Customer Identification Programs (CIP)
- Collecting beneficial ownership information for legal entity accounts
- Determining when enhanced due diligence (EDD) is required
- Building customer risk rating and profiling systems
- Establishing triggers for KYC refresh and ongoing monitoring
- Understanding what "essential facts" must be gathered under FINRA Rule 2090
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181statistics-fundamentals
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175quantitative-valuation
Estimate intrinsic value of stocks and companies using DCF, dividend discount models, comparable multiples, and residual income. Use when the user asks about discounted cash flow, DCF models, WACC, terminal value, dividend discount models, comparable multiples, or sum-of-the-parts valuation. Also trigger when users mention 'what is this stock worth', 'fair value estimate', 'Gordon growth model', 'free cash flow valuation', 'cost of equity', 'sensitivity analysis', 'exit multiple', or ask whether a stock is overvalued or undervalued.
157asset-allocation
Determine how to distribute capital across asset classes using strategic and tactical allocation frameworks. Use when the user asks about portfolio allocation, mean-variance optimization, Black-Litterman, risk parity, glide paths, or target-date strategies. Also trigger when users mention 'how much in stocks vs bonds', '60/40 portfolio', 'policy portfolio', 'core-satellite', 'liability-driven investing', 'asset-liability matching', or ask how to split their money across investments.
151trade-execution
Guide the design, evaluation, and monitoring of trade execution quality and best execution practices. Use when assessing best execution obligations under FINRA Rule 5310 or RIA fiduciary duty, designing smart order routing across exchanges and dark pools, selecting execution algorithms (VWAP, TWAP, implementation shortfall, POV), building transaction cost analysis (TCA) for pre-trade estimation or post-trade measurement, analyzing bid-ask spread decomposition or market impact or information leakage, conducting best execution committee reviews, evaluating payment for order flow (PFOF) arrangements, interpreting Rule 605/606 reports, or handling fixed income or ETF execution via RFQ protocols. Also covers Reg NMS Order Protection Rule and venue fee structures.
147finance-psychology
Recognize and mitigate cognitive biases that impair financial decisions, and coach clients toward values-driven financial lives. Use when the user asks about behavioral finance, money psychology, loss aversion, overconfidence, herd behavior, or emotional investing. Also trigger when users mention 'why do I panic sell', 'money fights with my spouse', 'I can never save enough', 'fear of investing', 'lifestyle creep', 'keeping up with the Joneses', 'Rich Life', 'money scripts', or ask how emotions affect financial decisions.
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