buyer-persona
Overview
This skill forces the creation of personas grounded in functional objectives (Jobs-to-be-Done) rather than superficial demographics. By focusing on the Job Performer and their Struggling Moments, it ensures that product and marketing efforts address actual customer needs.
Iron Law
NO PERSONA WITHOUT A VALIDATED JOB-TO-BE-DONE
Personas built on demographics alone (e.g., "Millennial Mark") lead to "fluffy" marketing and products that fail to solve real problems. A persona must be anchored to a specific job someone is trying to "hire" a solution for.
State Machine
digraph buyer_persona_flow {
"Discovery: Interviews" [shape=doublecircle];
"Step 1: Identify Job Performer" [shape=box];
"Step 2: Define Main Job & Needs" [shape=box];
"Gate: Validated Job?" [shape=diamond];
"Step 3: Layer Psychographics" [shape=box];
"Step 4: Draft PR/FAQ" [shape=box];
"Persona Approved" [shape=doublecircle];
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