buyer-persona

Overview

This skill forces the creation of personas grounded in functional objectives (Jobs-to-be-Done) rather than superficial demographics. By focusing on the Job Performer and their Struggling Moments, it ensures that product and marketing efforts address actual customer needs.

Iron Law

NO PERSONA WITHOUT A VALIDATED JOB-TO-BE-DONE Personas built on demographics alone (e.g., "Millennial Mark") lead to "fluffy" marketing and products that fail to solve real problems. A persona must be anchored to a specific job someone is trying to "hire" a solution for.

State Machine

digraph buyer_persona_flow {
    "Discovery: Interviews" [shape=doublecircle];
    "Step 1: Identify Job Performer" [shape=box];
    "Step 2: Define Main Job & Needs" [shape=box];
    "Gate: Validated Job?" [shape=diamond];
    "Step 3: Layer Psychographics" [shape=box];
    "Step 4: Draft PR/FAQ" [shape=box];
    "Persona Approved" [shape=doublecircle];