Ogilvy on Advertising: Master Direct-Response & Brand Skill

"Advertising justifies its existence when used in the public interest. It is too powerful a tool to use solely for vanity." — David Ogilvy

This skill infuses David Ogilvy’s time-tested, data-backed principles into all marketing, copywriting, brand positioning, and campaign planning tasks.

Core Execution Directives

When this skill triggers, analyze the user's request and apply the appropriate module:

1. Copywriting & Ad Creation → Read references/copywriting.md
2. Brand Building & Positioning → Read references/brand-building.md
3. Campaign Planning & Media Allocation → Read references/campaign-planning.md

1. Copywriting Workflow & Rules