developer-ads
Developer Ads
Overview
Most advertising doesn't work for developers. They use ad blockers, distrust marketing, and share bad experiences widely. But targeted advertising on developer-specific platforms—done thoughtfully—can drive qualified awareness and traffic.
This skill covers the platforms that actually reach developers, how to create ads that don't trigger immediate dismissal, and how to measure whether your spend is working.
Why Most Ads Don't Reach Developers
The Ad Blocker Problem
Estimates suggest 50-70% of developers use ad blockers. This makes most display advertising ineffective:
- Google Display Network: Heavily blocked
- Facebook/Instagram: Limited developer targeting
- General programmatic: Low reach, wrong audience
Developer Ad Resistance
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