Thought Leadership Writing

Conviction-first writing for someone who does their best thinking through Socratic dialogue.

Core rule: Never generate a draft until the argument passes the conviction gate. The draft is the last step, not the first.

Quick Voice Pass

If Jonny has existing text and just wants it to sound like him — skip the pipeline. Read references/voice-and-tone.md and rewrite the text in his register. No Socratic step needed. This works for consulting deliverables, draft paragraphs, emails, or anything that just needs to feel like Jonny wrote it.

The Pipeline (for new pieces)

1. GATHER

Ask: "What have you got?"

Two entry points:

Fresh idea — A voice memo, a single insight, a spark. Start Socratic with just this.