The AI ad pipeline: a skeleton

This is the order to make ads in, and where a human has to sign off.

Two things go wrong in almost every AI ad pipeline. People start generating images before they know what the ad is supposed to say, because generating is cheap enough to feel like progress. And the approval sits at the end, after the renders are paid for, which is exactly when changing your mind costs the most.

The order below fixes both. It works for a product, a service, an event, a job opening, or a public-health message with nothing to sell. Bring your own tools for each stage; the order and the gates are the part worth keeping.

The whole thing in ten seconds