ugc-street-interview-director
UGC Street Interview Director
Use this skill for street-interview ad videos where a host stops people, asks short questions, captures public reactions, and then reveals or explains a product subtly.
A video FORMAT specialist invoked by vid-ad for street-interview execution. Read the brief from ad-strategy and let ai-ad-pipeline orchestrate the campaign (strategy, compliance, channel plan, measurement). Gate storyboard stills through static-qa and the final render through vid-qa; this skill's QA Bar is format-specific checks layered ON TOP of those shared gates, not a replacement. Final sign-off is the human Stage-3 gate plus legal-compliance-checker / the brand-safety-gate agent.
Do not use this for selfie-only UGC, Auto Cartoon, product demo only, faceless explainer, cinematic brand film, or polished testimonial ads unless the creative specifically uses a street-interview format.
Street-Interview Contract
- Treat synthetic people as dramatized street-interview style, not real public testimonials.
- If filmed with real people, require consent and releases before distribution.
- Keep the host, interviewee, and product roles obvious in every shot.
- Let the interviewee speak when the story beat is a public reaction. The interviewer should ask, listen, redirect, or explain only when the script says so.
- Keep promotion subtle. Lead with real questions, objections, jokes, and curiosity before the reveal.
- Avoid copying a real host, show persona, catchphrase, logo, or set design.