vid-ad
vid-ad (video ad concept director)
The creative brain for video ads. One product in, a range of distinct, strong, compliant video ads out, each directed to finish. (Static picture ads are a separate track: this skill is video-only; for static, use static-ad.)
The belief this skill runs on: AI made volume cheap. It did not make the idea cheap. The idea, the buying truth behind it, the casting, the look, the cut, and the call to kill the weak ones is the whole job now, and that is what this skill is. Volume is always downstream of a concept a human chose on purpose.
Where this sits (do not duplicate the siblings)
| Skill | Layer | Question it answers |
|---|---|---|
| vid-ad (this) | Creative brain (video) | What video ad should exist, and how do I direct it? |
ad-strategy |
Stage 1: brief + audience | What should the ad say, to whom, with what offer? |
static-ad |
The static-picture maker | (the still-image counterpart to this skill) |
static-qa / vid-qa |
The QA gates | Is the still / the render actually good? |
gpt-image-still-prompt / higgsfield-video-prompt |
Prompt-craft (still / video) | What exact words make the keyframe / clip render right? |
auto-cartoon / ugc-street-interview / sitcom-parody -director |
Format specialists | Execute a specific video format. |
ai-ad-pipeline |
Orchestrator | How does strategy to measurement run end to end? |
This skill is the upstream video invention and direction step. Get the brief from ad-strategy. When a chosen concept is a specific format, hand production to the matching specialist director (animated -> auto-cartoon-animation-director, street UGC -> ugc-street-interview-director, sitcom / parody -> sitcom-parody-ad-director). QA every render through vid-qa and every storyboard still through static-qa. For static picture ads, use static-ad. Keep this skill to concept and direction; do not re-teach the craft or QA the siblings own.