/brand — Brand Identity Dispatcher

Router for the brand-identity-skills family — 12 reference skills distilled from Alina Wheeler & Rob Meyerson, Designing Brand Identity (6th ed., Wiley 2024). Don't design a brand from memory: route to the 2–4 skills whose scope matches the task, load them, and apply their frameworks.

How to use

1. Read the task. Identify which stage(s) and concern(s) it touches using the routing table.
2. Load the matched skills (2–4 — cast slightly wide, discard after reading). If the task spans the whole engagement, load managing-the-process first as the spine.
3. Apply the combined frameworks. Where two overlap, the more specific stage skill wins.
4. Name which skills you applied.

Routing table