managing-the-process
Installation
SKILL.md
Managing the Brand-Identity Process
Overview
One universal process underlies every successful branding initiative, regardless of client or complexity. The process stays the same — what changes is the depth of each phase, the time and resources allocated, and the size of the team on both firm and client sides. It is defined by distinct phases with logical beginnings and endpoints that enable decision making at the right intervals; eliminating or reordering steps to save time or money poses substantial risk. This is the project-management and orchestration layer beneath the five phase-specific skills.
When to use
- Scoping, estimating, or kicking off a brand-identity project (new brand or rebrand).
- Deciding whether the organization is ready to invest, and who should lead.
- Setting up project-management, decision-making, and IP protocols.
- Defining how success will be measured.
- Hand off to the phase skills for the how of each phase:
conducting-research,clarifying-strategy,designing-identity,creating-touchpoints,managing-assets.