Case Study Story Map

Turn evidence into an outcome arc. The user or operator is the protagonist; the product, designer, and AI agent are supporting forces.

Read references/outcome-arc.md.

Workflow

1. Extract the protagonist, starting state, goal, trigger, constraints, actions, pivotal decision, changed state, and outcome evidence.
2. Arrange evidence on the eight-part Outcome Arc.
3. Identify the actual climax: the moment value or learning becomes visible, not the launch date.
4. Find cliffhangers: drop-offs, unresolved errors, abandoned paths, missing measurements, or outcomes without causes.
5. Test the arc against qualitative and quantitative evidence.
6. Collapse process steps that do not change the decision or outcome.
7. Draft section headings that make the arc scannable without dramatic exaggeration.

Rules