Editorial web typography

Where typography stops receding. Editorial pages carry voice, and voice is carried by the parts around the body text as much as by the body text itself.

1. When to invoke

• Article, essay, documentation, or long-form templates.
• Marketing and landing pages with substantial copy.
• Pull quotes, drop caps, captions, bylines, footnotes, figure treatment.
• Art-directed or per-story layouts.
• An article template that "feels flat".

Do not invoke for dense product UI (ui-component-typography) or for the body setting itself (body-text-and-reading).

2. Required context